@daisyaking is an associate creative director based in London, working in ad land, music, tv + film. She creates ideas for {clients} that get people {+ press} talking. She's been recognised for a few awards + also makes a pretty decent lid, as she's also a milliner. Get in touch, she loves to chat.

Maisie Peters Psycho Hotline

TV PR Stunt

Sectors: Music, PRYear: 2020

Maisie Peter’s released a catchy tune back in 2021 called Psycho. The key lyrics being:

“Crazy to think that, you still call me, psycho”

So, when she was invited on Jimmy Kimmel live, we thought we’d create a hotline for psychos to call her direct.

The Kimmel team weren’t sure about the legalities of putting her personal phone number behind her, but we did it anyway and invited psychos from around the world to call in and leave her a message on her psychotic voicemail. Her followers bounced up in their thousands following the show, and the phone had so many voicemails/texts that it literally stopped working.

Maisie’s manager told us personally that it was the most effective marketing they ever did for Maisie Peters, ever.

  • Art Direction
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